Data cleanse, enhancement and verification
Do you feel like your data is plagued with errors? Not surprising given that data can decay as quickly as thirty percent per year. If you go to market with bad data, you not only waste time and money, but you will be missing out on buying decisions occurring in your sweet spot markets.
Your marketing data can be refreshed in a number of ways. There are purely mechanical techniques which can work under certain conditions. But sometimes there are requirements for specific or specialized data that simply is not commercially available for purchase or rental.
Through a combination of phone and web research, we gather/validate specific enterprise, contact, and other data points (such as technology infrastructure details) to support our your marketing programs. Contact discovery and validation through human touch is the most accurate way to validate your marketing data.