FG Owner Blog

A blog dedicated to business owners and relevant topics. These include improving valuation, long term business strategy, yearly business planning, and departmental roadblocks that require ownership guidance to clear.

A Fix for Margin Troubles Caused by Poor Market Differentiation
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A Fix for Margin Troubles Caused by Poor Market Differentiation

Blog, Marketing Insights, Owners Blog, Strategy

A Fix for Margin Troubles Caused by Poor Market Differentiation

By John Frantz|2016-10-24T15:09:04-05:00May 19th, 2016|Blog, Marketing Insights, Owners Blog, Strategy|

Improving Margins with Market Differentiation Very few things in professional life can be as demoralizing as competing fiercely for business only to find winning it required so much discounting at the end it was hardly worth it. How does this happen? You have become column fodder along the way. Your technical buying influencers decide where they [...]

The risks of marketing with outdated research
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The risks of marketing with outdated research

Marketing Insights, Owners Blog

The risks of marketing with outdated research

By John Frantz|2016-12-21T18:18:30-06:00April 4th, 2016|Marketing Insights, Owners Blog|

Outdated Marketing Research Leaves B2B Organizations Unprepared to Succeed B2B companies have always seen revenue growth as the means of growing business valuation, which is the primary responsibility of every CEO. Leadership in these organizations labor tirelessly over marketing strategy to make that happen. The problem is, often when smart people responsible for building [...]

What telemarketing is the most expensive?
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What telemarketing is the most expensive?

Demand Generation, Owners Blog

What telemarketing is the most expensive?

By John Frantz|2016-12-21T18:20:36-06:00January 4th, 2016|Demand Generation, Owners Blog|

Business Executives of all kinds think about the outbound telemarketing impact on their marketing mix and results when they ponder their next critical plan for growth. They instinctively understand complex business solutions are not sold without informed and effective human interaction in the nurture process. The complication is they often consider the cost of an outbound phone [...]

2016 Planning Cycle will drive Strategic Growth

By John Frantz|2016-12-21T18:24:02-06:00December 1st, 2015|Owners Blog, Strategy|

Every year top business leaders feel the annual planning cycle approaching in their gut before it happens. They have the same feeling they had earlier in their lives before a big game in high school athletics or a big concert if they were into music…. The feeling is the stomach churning awareness of the potential [...]

Improving your Digital Marketing Strategy

By Greg Huegerich|2016-10-24T15:09:05-05:00September 5th, 2015|Blog, Inbound Marketing, Marketing Technology, Owners Blog|

The digital revolution is hitting its stride. Digital strategy is now becoming the prominent game changer in the marketing world, but are you ready to adapt? An Adobe study was published recently (Digital Distress: What Keeps Marketers Up at Night?) showing the true state of our marketing teams based on a survey of 1,000 marketers. The [...]

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