"This campaign result raised eyebrows at [our client] because we managed to ‘far exceed goal' on what has always been considered a very tough assignment - getting dialogue started at the C-level of competitive accounts." says John Frantz, president of Frantz Group. "I see this outcome as a clear example of how appropriately selected, trained [...]
Frantz Group is executing a winning C-Level appointment setting campaign which deals with an interesting aspect of social marketing: how retailers and other businesses with direct consumer targets can best track and analyze the data collected from their social marketing initiatives. First, some background: Online shopping showed explosive growth in 2010, and social media participation [...]
Frantz Group offered an iPad 2 as the prize for participation in a recent research survey we conducted. Though we did have to give away our new iPad, we still ‘won' - our research response rate was excellent. Here's the story: Frantz Group is committed to serving software business management solution companies (including ERP, SCM, [...]
In the arsenal of ‘components' to consider as possible add-ons to integrated marketing campaigns, click to chat (C2C) is gaining attention as a very smart choice. First, click-to-chat engages prospects while they're on-site, offering them timely help that is appreciated, and beginning new customer relationships on a positive note. Of importance to the ‘selling side' of [...]
In spite of the challenges of the current economy, The Frantz Group consistently met and exceeded its goals for 2010. "We averaged 113% of our company's goal over this past year," says Frantz Group's director of Account Management. "We surpassed our expectations." A leader in innovative marketing and communications, The Frantz Group used a variety [...]