Over the past few weeks, we’ve sold a number of Marketing Readiness Assessments (MRA). That’s right, sold, not given away. Many companies give away assessments as an excuse for making a sales call to get a foot in the door. We sell our MRA because it provides insight/value and we have client testimonials to back [...]
The worldwide program manager for lead generation at a Fortune 50 technology firm called Frantz Group’s CMO campaign their most successful of 2012 because of the quantity and quality of opportunities it generated. Some background: the company approached FG in 2011 to help them break into the C-level at competitive accounts that were hand selected [...]
Inbound marketing is a hot topic because it adds a dimension to marketing programs that many companies had simply ignored. But as companies gain experience with it, they are learning that it’s one tactic, not a panacea. If we use a golf analogy, inbound marketing is one of the clubs in the bag. Just as [...]
Just recently, Frantz Group was approved by a Fortune 50 Technology firm to provide an even wider range of inbound and outbound marketing services across their company and across their extensive partner network. This continues a relationship that began in 1995. It marks the 7th time we were examined and declared fit for duty! The [...]
It was a worldwide sales kickoff meeting for an enterprise software security firm serving the public sector as well as several corporate markets. Frantz Group was invited to attend and contribute to the meeting. Little did we know what else was in store for us. First, the VP of Sales, addressed the group that included [...]