Successful demand generation takes an enormous amount of planning, ingenuity, and hard work. When the leads you worked so hard to generate fall out of your sales funnel, it represents a lot of lost potential revenue, as well as lost ROI for your marketing programs. Frantz Group has learned many lessons on this topic in our 20 years [...]
Without a doubt, your most profitable revenue dollar is the one that comes from your customer base. Ultimately, if you do not drive enough revenue and profit from your customers, your new business marketing will become unaffordable and organizational death begins to occur. Customers are your most valuable asset. Selling to existing customers offers a [...]
Since 2008, Frantz Group has been taking MQLs deeper into the funnel for clients. Today, we’d like to discuss some of the approaches that have been successful with our clients, real tactics that you can employ in your efforts to finish out 2013 with additional revenue from your existing sales funnel. Marketing must work with [...]
