Research is important at Frantz Group. We use our findings to fine-tune best practices and to help our clients gain profitable business. We also steer our own business with what we learn. Two years ago, a Frantz Group survey of marketing and sales executives unearthed findings that clarified the gap between what marketers had been [...]
With only 7 ‘touches' and over the course of just 6 days, Frantz Group developed a highly qualified C-level lead for a software client - which resulted in a sale worth $670K in licensing fees alone. Also notable: This sale was closed in less than 6 months, against an industry norm of 12 to 18 months. [...]
Frantz Group is primarily known for its expertise at business-to-business direct marketing, focusing on lead generation and nurturing qualified sales prospects. Less known but enormously valuable to satisfied clients is how FG leverages its revenue-driving skills in areas outside of traditional sales. One notable example of Frantz Group's diversification is our work for a global [...]
In the spring of 2009, The Frantz Group's Ken Heun read about an interesting company in "Manufacturing Business Technology" magazine. Panorama Consulting Group sounded like a top-notch company and one that could benefit from FG's help. Ken made contact, nurtured his lead, and by summer's-end, Frantz Group had a new ERP consulting customer. Today, you're [...]
On behalf of one of our largest and longest-term clients, Frantz Group is beyond proud to announce that, despite current economic conditions, we have met our client's lead goal again, and consecutively, for 24 months, bringing the total number of leads generated during this period to almost 3000. With roughly $1 billion in annual revenue, [...]