It is said that on average 80% of leads (hand raisers) are never fully followed-up with. To prevent this from happening, it is important to develop an effective lead nurturing strategy. The idea behind lead nurturing is that reviewing a lead's interactions with your company allows you to target them with more engaging content on [...]
Just like the Winter Olympics, the New Year is here and underway. Sales goals are set and marketing plans in motion to support them. Now, what’s your game plan to hit your targets? At the “button” of every solid marketing plan should be focus. Focus on selecting your core target markets and audiences carefully. Take [...]
‘Twas the night before the holidays, when all through the place, The FG Team was giddy – about 20 years in the marketing space; The scripts had been written, by Account Execs with care, In hopes that more leads – soon would be there; John Frantz was nestled all snug at his desk, Recalling all [...]
Since 2008, Frantz Group has been taking MQLs deeper into the funnel for clients. Today, we’d like to discuss some of the approaches that have been successful with our clients, real tactics that you can employ in your efforts to finish out 2013 with additional revenue from your existing sales funnel. Marketing must work with [...]
A few months ago, both IDC and Gartner increased their IT spending forecast for 2013. Our experience in the technology market supports those increases! For one software security firm, using a combination of emails and teleprospecting, we generated 7 leads within the first two weeks which is 40% more than previous programs. Because of that [...]
