Frantz Group is executing a winning C-Level appointment setting campaign which deals with an interesting aspect of social marketing: how retailers and other businesses with direct consumer targets can best track and analyze the data collected from their social marketing initiatives. First, some background: Online shopping showed explosive growth in 2010, and social media participation [...]
In the arsenal of ‘components' to consider as possible add-ons to integrated marketing campaigns, click to chat (C2C) is gaining attention as a very smart choice. First, click-to-chat engages prospects while they're on-site, offering them timely help that is appreciated, and beginning new customer relationships on a positive note. Of importance to the ‘selling side' of [...]
Frantz Group is driving change. Not a change in core beliefs, but a change in methodology. Our crosshairs logo with "Focus is Power" remains, because we firmly believe our focus gives us the power to deliver superior value. During the last sixteen years, Frantz Group has focused upon : * Becoming the trusted advisor on [...]
Many wonder about the accuracy of measuring customer satisfaction during a tough economy. Will it reflect true performance or will it be unduly impacted by the frustration and challenges of a major down cycle - reduced demand, cut staffing and spending cuts. Frantz Group did not have those concerns because for 9 consecutive months, we [...]
Frantz Group is proud to introduce an innovative new solution that applies outbound video to demand generation. The solution leverages our 16+ years of demand gen knowledge and experience in a complete turnkey solution that includes creation of a 3 minute video, distribution to 1000 accounts (twice), a voice broadcast touch, qualification of responders and more - [...]