Frantz Group has helped many organizations with their marketing planning and strategy. A situation we frequently encounter is that revenue goals are being set within the organization, but the marketing plan is not properly aligned to achieve those goals. This can happen for any number of reasons, budget constraints, trying new campaign ideas with limited [...]
Successful demand generation takes an enormous amount of planning, ingenuity, and hard work. When the leads you worked so hard to generate fall out of your sales funnel, it represents a lot of lost potential revenue, as well as lost ROI for your marketing programs. Frantz Group has learned many lessons on this topic in our 20 years [...]
Frantz Group is happy to be celebrating our 20th year of providing B2B integrated marketing services. We’re also happy to welcome you to our new website! Founded in 1993, Frantz Group began in the basement of John Frantz, located in Mequon, Wisconsin. […]
Frantz Group has been using, implementing, and reselling CRM to support marketing efforts since our inception in 1993. As the general solution set has evolved, so have the management techniques and analytic capabilities. Currently, we stand at the beginning of a new era in tracking and marketing automation capability, and our experience managing to marketing [...]
It’s now generally accepted that to be successful in B2B marketing, you must have an inbound marketing strategy. Why? Because we know at least 60% of the information used in B2B buying decisions is collected before the prospect engages with a sales executive. So if you’re not in the mix during that 60% phase, it will [...]
