Improving Channel Marketing Programs The importance of integrated channel programs and co-marketing programs has significantly increased over the last few years. Do you believe your channel co-marketing funds are being fully utilized? If so, you're one of the few. Many companies today struggle to find ways to fully utilize their co-marketing funds. The correct usage of [...]
2019 Marketing Plan - Take control of marketing and business growth As the complexity of marketing tactics has increased, control of success and outcomes can feel like it is outside of your grasp. As you look toward 2019, we invite you to consider our Marketing Growth Initiative to help establish your foundation for success this [...]
There are several approaches to deploying new content and then promoting it to your audience, today we will look at an approach that leverages remarketing ads to promote new content, also referred to as retargeting. How does Remarketing help with business growth? It has been estimated that it can take an average 7 visits to [...]
If you have worked with any area of marketing and/or sales, you are familiar with the term “Sales Funnel”, but do you really know what that refers to? Depending on your background and experience, the funnel can be described in many different ways, and there are just as many opinions in the marketplace at [...]
When you consider the pace of innovation and change that takes place in the marketing world, 25 years represents multiple lifetimes of learning, growth and evolution. As we move into July, Frantz Group begins it's 25 year of business. We pause to thank so many wonderful employees, spouses, clients, and friends who have worked [...]
