Throughout our 14-year history, we have planned and executed thousands of marketing campaigns, made millions of telemarketing and telesales calls, generated tens of thousands of leads worth billions of dollars of pipeline opportunity, and closed millions of dollars of revenue. Along the way, we have carefully studied the strategies, tactics, and outcomes of our work. Our constant learning enables us to bring the most current proven best practices into every customer engagement.
As Frantz Group has grown, we have continuously reinvested in talent, training, technology and process. Today, we bring the highest quality people, refined processes and sophisticated technology to generate tangible and timely results in the worldwide market.
The information technology (IT) department role is changing from a support function to a strategic function. This is driving CIO’s across all industries to improve alignment with their business units. The days of IT as a standalone island are over - CIO’s are now focused on business issues and customer needs. They are using technology to improve the customer experience via the Web, increase customer satisfaction and help in the creation of new products or services for their customers. They are helping grow the business; improving the bottom line; boosting productivity; streamlining business processes; tightening security and consolidating infrastructure. And the technologies that will be instrumental in achieving those goals are numerous and include virtualization, SOA, security, mobility and business intelligence.
Frantz Group has been focused on the technology industry since our inception. Throughought our 15 year history, we have worked with leading technology firms such as IBM, Panasonic, Dassault Systemes, JD Edwards/PeopleSoft/Oracle, etc. - promoting a wide array of technologies to companies of all shapes & sizes. Our work has spanned many verticals (such as Manufacturing, Distribution, Financial Services, etc.) and technologies (ERP, PLM, POS, CRM, SCM, BI, hardware, professional IT services, etc.).
Many of our customers execute cross-vertical programs highlighting specific technologies and their application across a range of businesses. Some focus on specific cross-vertical market segments like SMB. Others target specific highly specialized niche markets. The recipe for marketing success remains careful planning - understanding the basic characteristics about your target customers (who’s buying, what are they buying, why are they buying). Without that detailed knowledge, campaigns and messages become generic and ineffective.
Frantz Group has the capabilities and experience to help capture and distill critical market intelligence. Leveraging our deep knowledge of technology marketing strategy and broad IT industry trends, we help our customers deliver marketing results that translate directly to their bottom line.
Messaging Matrix Process: Taking Complex Lead Gen to the Next Level
At the core of every well qualified lead for complex products is a conversation. The moment of truth comes when you engage a prospect for the first... view more
Frantz Group Capabilities Brochure
Learn more about how Frantz Group helps our customer grow their revenue streams at the lowest possible expense to revenue ratio.... view more
“What I value about Frantz Group is their knowledge of our technology and our target industries. It allows us to go to market quickly and confidently with integrated marketing programs that produce the results we need. Their high energy and responsiveness make me confident that we will achieve our marketing and revenue goals.”
Mimi Miles, Vice President, Marketing
Trubiquity
